A Business Solution

What is benchmarking ?

The need to improve a business process was the starting point, overall improvement is still the expected result of the endeavour.

How does it work ?

You will compare regularly a part of your enterprise or organization to a set of similar entities, we called reference groups. This is done by submitting an online form.

More about benchmarking

Types of benchmarking

By 1984, Xerox market share had plunged from 89% in 1974, to a bottom of 17%; new solutions were needed to stabilize and improve the situation. Then came Dr. Camp and a new experimentation in benchmarking. At the time, commercial benchmarking (competitive) was primarily used to compare costs, products features, marketing and so on. Dr. Camp introduce a non-competitive benchmarking who looks at best in class practice throughout the entire commercial environment whichever industry they came from.

During the eighties, Xerox performed more than 200 projects in best in class benchmarking and by the end of the decade Xerox was recognized Best in class in quality, in the US and in Europe. In 1989, Dr. Robert Camp publishes: Benchmarking: The Search for Industry Best Practices that lead to Superior Performance. That really started the movement.

We can divide in two different classes the benchmarking: informal and formal. Informal benchmarking covers the information on usual activities of private or public entities similar to your organization, by looking at stats from different organizations, private researchers, friends, colleagues and whatever info we can glean elsewhere. Informal benchmarking has no process or procedure, it lacks depth and cover whole sectors of activities or, one enterprise. Nonetheless, it is usually cheap, accessible and somewhat accurate over a 10-year period, give and take the usual economic crash; most of SMEs start with this information.

Formal benchmarking is divided in two types: performance and best in class practice. Performance take the informal benchmarking and put methods, procedures and precision into it. Since we analyse entities like us (competitors), laws regulating competition in different countries can seriously impede the process.

Best in class practice describe the process of analyzing procedures, we wish to improve, in a totally different organization or entreprise, who is known to be a leader in that particular field. The goal is not to copy but to generate innovation in your enterprise; and it works. The process needs resources and is mostly used by big corporations who can invest time and money; virtually inaccessible to SMEs

What we offer is an hybrid between the performance and best practice benchmarking, where entities can share information and knowhow in a secure and anonymous way.

The technique of Benchmarking is not a quick fix for your problems, Xerox with all its resources took eight years to gain back its mojo. The process is faster now because of technology but it is still a lengthy endeavour. What we offer will open a path to improvement, but a permanent gain in productivity or quality needs a commitment for the long term whatever the type of improvement method you chose but, the results will be there.

In the last 20 years Benchmarking has been chosen as a top five methods in business improvement in terms of popularity. The people who did not achieve a positive outcome where only comparing results rather than learning from good practices and innovate. It is as important to share knowledge as it is to measure results.

The strengh of best in class benchmarking is the constant innovation it brings to an enterprise. You cannot copy exactly what an other corporation do because, in most cases, it has no relevance with your entreprise. You have to understand troughly the process you benchmark in order to reinvent it for your entreprise with the best in class proven results. Innovation will always a be winner, tomorrow or in twenty years.

Performance benchmarking will become more accessible because of the recent improvements in communication technologies. In the past, enterprises subcontract to a third party who collected and held the data before disclosing diluted information in accordance with the law, it was costly and not very effective but better solutions are emerging, now. This is where you will see the greater advances in the following years and we will play a part in it.

More about how it work

Filling in
Results up front

All the process start with the information you agreed to share with your peers. It is collected through forms that will be filled online by you, your accountant or anybody delegated to fill the forms for the benchmark. It is also possible to have different managers filling a questionnaire, specific to their department for your enterprise, though, they are restricted to see and compare with other enterprises only the info you authorize. The forms you filled are mostly quantitative data. look...

Financial data form

A benchmark is determined by a period of time : monthly, quarter, semesters or yearly, base on the type of reporting for your activity. Once set, it can't be modified. At the beginning of filling period you will receive a mail inviting you to fill your forms, a reminder close to the end of the period.

After a few periods has been filled, you may also be invited (if you subscribe) to an inquiry. The inquiry is not " time period bond" but, event bond. This inquiry will examine some events : projects, consulting, economic changes or any events for which your activity sector or association has an experience. The forms will examine quantitative and qualitative data, this includes your opinion, your perception, your recommendations and factual data. look...

Inquiry Type form

Once you complete and save your online form, you can see the results right away in the different dashboard. Of course results will change with more participants submitting their forms until the filling is closed (usually 30 days) then you can evaluate your final position within your peers. Every graph or spreadsheet identifies you as "own organization or, own data or own performance" look...

Results display


A custom dashboard is established at the start of the benchmark by the association and/or by a group of participants. The objective is to standardize the reporting from a particular industry of public service. Each business department (ex: human resources, sales, support, etc.) can have a specific dashboard but once set, we stick to it. look...

Dashboard display


This is where you can dig deeper and create your own set of analyzes. Enterprises participating in the benchmark are segmented by reference groups (region, revenue, COG, etc.), all of which can be analyzed uniquely or by grouping multiple references groups. look...



But to respect privacy and to ensure conformity with competition laws, you are never allowed to single out an enterprise or organization because if there is less then 10 participants in your selection, from a single or multiple reference group, the app will not display the results. This minimal number of participants can be modulated up or down following recommendation of your professional association or by our safe interpretation of competition laws when a benchmark includes participants of more than a country. look...

Analyse Ref. Groups


Performance BLOG (coming soon)

Our Services
Our Offer

Creating a benchmark from top to bottom, heavily customized and adapted to give you the best and most complete information you can get.


Our application for benchmarking is very flexible. Installed on your servers or on our cloud, we will provide help to start up your own project, selecting ways to attract and retain participants.


Performance benchmarking is not complete without a path to improvement. A blog related to personal experiences in the field is included with our offer and accessible to participants of a any benchmark.


Everything moves fast around you, we have the tools to research markets and participants for opinions, trends and if needed, adapt your actual benchmark.


Regularly, the participants in all benchmarks will be polled by an inquiry for evaluation and about their projects. This will be the base of our future development.


We can offer different solutions to finance your project and to entice your association to participate in the effort, get in touch.

We built for you
Plan B
  • We built and you manage your Bench
  • Our cloud or your servers
  • Custom modules and reporting period
  • One user per membership
  • Limited to your active members
  • Fixed contract, licence plus support
  • Resell or give to your members
  • Get in touch with us
Do it yourself
Plan C
  • You built and manage your Bench
  • Our cloud or your servers
  • Custom modules
  • One user per enterprise/organization
  • Limited to your active members
  • Pay per licence, cloud and suport
  • Your offer to your members
  • Get in touch with us

    An Amazing Business Solution

    A zimuth is the distance between a fixed object and an observed one. It is calculated in degrees in navigation but in business we measure in currencies and ratios. When everything around you is moving the fixed object is you, and your position is relative to the precision of your measurements. Knowing how your peers move in this constant flux of events is similar to the search of a trade route that obsessed merchants from the renaissance. The best route brought fortune, not always the safest, nor the fastest but the one that brought you back with a profit; precise information and a keen navigator are still your best bet.

    Performance Benchmarking has the capacity to transform that search of a trade route to a yachting competition. You will know how everybody moves, who has the wind and who fight the wave, how distant you are from your competitors but, where all your competitors can do the same evaluation. Our proposition change the race by removing the identity of the ship and her captain, a competition between yourself and your will to perform.